opfmma.blogg.se - The Tipping Point by Malcolm Gladwell

(In the full summary, we’ll look at how these critical personality traits contributed to the success of Paul Revere’s midnight ride.) Connectors: Social ButterfliesĬonnectors are people who seem to know everyone. These special people are exceptional either in their social connections, knowledge, or persuasiveness and fall into three personality types: Connectors, Mavens, and Salesmen. The Law of the Few proposes that there are certain, special types of people who are much more effective at broadcasting your idea and getting people to listen and follow suit. When you’re trying to spread a message, idea, or product to epidemic proportions, you need people to help preach your message and spread the word to the masses.

The Power of Context: The environment in which the message or idea is delivered can have a huge impact on whether enough people adopt and spread it to create an epidemic.

The Stickiness Factor: You can change the presentation of a message to make it more contagious and stickier (having a more lasting impact).

The Law of the Few: Certain types of people are especially effective at spreading an infectious idea, product, or behavior.

You can turn your ordinary idea into an epidemic by altering one or more of these aspects. There are three factors that can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. This book focuses on how to push ideas or products to a tipping point in order to create a social epidemic. That threshold is called the tipping point.

Epidemics don’t build gradually and steadily they grow and reach a boiling point or critical mass, at which point they explode and turn into an epidemic.

In the case of a flu going around the office, a change in the strain of the virus could make it last longer, which creates a bigger window of time that people are sick and can spread the germs. Whether a virus or an idea, it passes quickly and easily from person to person.

Ideas, messages, behaviors, and products can spread through a population in a social epidemic in the same way that viruses spread.Įpidemics have a few common characteristics.

Then each infected person passes the germs to more people, and with exponential speed and reach the virus spreads until it reaches epidemic proportions. Take a cue from medical epidemics: When a virus spreads, it starts with one person - Patient Zero - who gets sick and infects a handful of others. How do you create a trend, or a social movement, or a product that people can’t get enough of? What you are trying to ignite is a social epidemic, when an idea, message, or product spreads through the public masses like wildfire and creates a craze. 1-Page Summary 1-Page Book Summary of The Tipping Point