The best parts of the book for me were the exercises and the appendixes. This book could appeal to and be used by readers in different ways – you can browse the methodology, exercises, and appendixes to catch the highlights or if you are interested in the author’s thoughts regarding habit formation and behavior, then you can dive in for a deeper read. I did appreciate the simple and memorable ABC technique to focus on establishing new habits, however, for this type of book I am looking for something to quickly get me motivated and energized so I can get out there and start putting the ideas into practice. The examples and exercises were helpful and the fact that the exercises are laid out separately on colorful pages made finding the most helpful info easier when I found myself glossing over the hows and whys of motivation and ability. The book itself felt way too long and I ended up skimming it to get the gist of the actual methodology. I liked this book, but my biggest criticism is that it’s a simple and empowering idea laid out in a lengthy and more complicated format than it has to be. One of Fortune’s “10 New Gurus You Should Know,” Fogg lives in Northern California and Maui. You can join here: įor the fastest way to bring Tiny Habits into your life (no book purchase required!), go to this site and design new habits right now: He began offering his free 5-day Tiny Habits program in 2011. What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method. His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business."
His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month. In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products.
BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.
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